Brand Enhancement

Familiary Tour participants looking over road into river in Alaska

FAMILIARITY TOURS

Familiarity tours (FAM tours) have been used by the travel industry for many years to give travel agents first hand information about destinations they would be selling as consumer vacations. We have borrowed this effective method of providing first hand, in season experience to influential communicators. 

This immersive tour brings writers, chefs, bloggers, authors, all influencers, to Cordova, Alaska the homeport of the Copper River and Prince William Sound commercial fishing fleet during the active fishing season. 

The content created during these tours by both our guests as well as staff add to our robust digital library. These tours serve as a foundation for long term relationships.


  • Zoi Antonitsas – Chef, Little Fish Restaurant, Washington
  • Annie Byrne – Retail Manager, Coastal Seafoods MN, Minnesota
  • Laura Cole – Chef/Proprietor, Parks 229 Restaurant, Denali National Park, Alaska
  • Lily Diamond – Author/Influencer, Kale and Caramel, California

ONE WEEK IN ALASKA WITH COPPER RIVER SALMON ROASTED LEMON CRISPY-SKINNED SALMON WITH SALSA VERDE

  • Jessica Fiorillo – Photographer/Influencer, Feed Me Dearly, New York

Where There's Salmon There's Sunshine

  • Peter Houghton – Promotions Manager, Ste. Michelle Wine Estates, Washington
  • Bryan Jarr - Proprietor, Jarr Bar & Little Fish Restaurant, Washington
  • Anders Miller – Co-Owner, Pike Place Fish Market, Washington
  • Jodi Moreno – Author/Influencer, What’s Cooking Good Looking, New York
  • David Olson – Writer/Influencer, Live Fire Republic, Michigan
  • Kita Roberts – Brand Ambassador/Influencer, Girl Carnivore & Pass the Sushi, Maine
  • Jill Waldbieser – Writer, Cooking Light, Pennsylvania

How to Tell Wild Caught vs. Farm Raised SalmonCaviar - Healthier and Cheaper than You Think

  • Rob Burke – Videographer, Yarn Media, North Dakota

Cordova, AK Salmon Fishing Cordova, AK

  • Alana Kysar – Blogger, Fix Feast Flair, California

Kimchi Salmon Poke

  • Jeff Qualls – Chef, Texas
  • Kristin Raines – Blogger, The Broken Bread, California

Exploring Cordova

  • Nik Sharma – Author/Writer/ Influencer, A Brown Table, California

A Trip to Cordova, Alaska Gravlax at the Source

  • Gerry Speirs –Brand Ambassador/Influencer, Foodness Gracious, California

Hot Smoked Salmon Mini Thai Style Salmon Patties

Sockeye Slamon Fava Bean Salad Grilled King Salmon Lentil Salad

Crispy Salmon Fish Tacos Salmon Cakes with Poached Egg

  • Molly Yeh – Author/Television Personality/Influencer, My Name is Yeh, North Dakota

Chicago Style Deep Dish Loaded Veggie Pizza Everything Bagels and Blueberry Lox 

  • Derek Baril – Chef, Wild Standard, Colorado
  • Laura Davidson – Chef Blogger/Infuencer, A Beautiful Plate, Illinois

Seared Sockeye Salmon with Green Chile Adobo Sauce Thai Noodle Salad with Glazed Salmon

Copper River Salmon Fishing Story of Copper River Salmon

  • Lauren Grier – Author/Blogger, Climbing Grier Mountain, Colorado

Sesame Roasted Salmon BLT with Kimchi Yogurt Dressing Cuban Spiced Sockeye Tacos with Lime Crema

Farmers Market Sockeye Salmon Nachos Stacked Coho Salmon Enchiladas

  • Diane Morgan – Chef/Author, Diane Morgan Cooks, Oregon
  • Julia Mueller – Author/Blogger, Roasted Root, Nevada

Grilled Salmon Broiled Salmon with Peach Avocado Salsa

Asian Salmon Burgers Roasted Salmon with Blistered Tomatoes

Crispy Honey Glazed Salmon Mediterranean Salmon in Parchment Paper

Copper River Salmon in Cordova, AK Copper River Salmon in Cordova, AK - Part 2

  • John Rohrs – Seafood Manager, Perishable Distributors of Iowa, Iowa
  • Kim Sunee – Author/Writer, Alaska

Blueberry Cured Red Salmon

  • Kenzi Wilbur – Writer
  • Morgan Yeager – Photographer/Writer, The Coastal Table, New York

Where Red Salmon Run

Salmon held up on counter for preparation

Photo Credit: Laura Davidson, A Beautiful Plate

SAMPLING PROGRAMS

Tasting is believing. Our sampling program allows our partners to handle and prepare wild Alaskan Copper River and Prince William Sound salmon in their own kitchen setting. We sample FAM tour guests prior to their arrival and then again after their immersive experience. 

We also sample test and development kitchens, cookbook authors, chefs and influencers. The content that is created ranges from print articles, digital articles and blog posts, cookbook mentions, custom recipes, and of course beautiful digital assets. These samples foster more than content creation, they are the gateway to meaningful relationships.

Past Program Participants

SOCIAL MEDIA

INDUSTRY

If you are a seafood industry partner, processor, wholesale, retail or food service partner that has a Copper River or Prince William Sound salmon promotion in the works we welcome social media collaborations during our fresh season as well as for frozen/re-fresh programs.

You can follow us on these social channels:

Bowl of Fresh Vegetables with Hippocrates quoteBoat crashing against waves in Alaska at sunset


MEMBER FISHERMEN

We encourage all member fishermen to be good brand ambassadors on their own social channels. Your first hand accounts about harvesting wild Alaskan Copper River and Prince William Sound salmon are integral to our mission of sharing the fleet's story with consumers around the world.

Hashtags to Try:

#CopperRiverSalmon

#PWSSalmon

#KnowYourFisherman

#WildAlaskanSalmon

#CommercialFishing

#Alaska

#KnowYourFood

Pics We Like:

Your family and crew

Wild Alaska scenery

Your clean catch and deck

Behind the scenes

How you eat salmon at home

Your net in the water

A particularly beautiful salmon

As a fisherman ambassador you can strengthen the fishery with your positive voice about our salmon as a healthy, premium, and sustainable wild salmon product.

Consumer Websites

Consumer Facing Webpages that further tell our brand story and address questions on where to buy and how to prepare our wild salmon.

Copper River logo

Prince William Sound Logo