Brand Enhancement
.JPG)
FAMILIARITY TOURS
Familiarity tours (FAM tours) have been used by the travel industry for many years to give travel agents first hand information about destinations they would be selling as consumer vacations. We have borrowed this effective method of providing first hand, in season experience to influential communicators.
This immersive tour brings writers, chefs, bloggers, authors, all influencers, to Cordova, Alaska the homeport of the Copper River and Prince William Sound commercial fishing fleet during the active fishing season.
The content created during these tours by both our guests as well as staff add to our robust digital library. These tours serve as a foundation for long term relationships.
-
2021
Photo Credit: Aysegul Sanford
-
2018
-
2017
-
2016
Photo Credit: Julia Mueller
- Zoi Antonitsas – Chef, Little Fish Restaurant, Washington
- Annie Byrne – Retail Manager, Coastal Seafoods MN, Minnesota
- Laura Cole – Chef/Proprietor, Parks 229 Restaurant, Denali National Park, Alaska
- Lily Diamond – Author/Influencer, Kale and Caramel, California
ONE WEEK IN ALASKA WITH COPPER RIVER SALMON ROASTED LEMON CRISPY-SKINNED SALMON WITH SALSA VERDE
- Jessica Fiorillo – Photographer/Influencer, Feed Me Dearly, New York
Where There's Salmon There's Sunshine
- Peter Houghton – Promotions Manager, Ste. Michelle Wine Estates, Washington
- Bryan Jarr - Proprietor, Jarr Bar & Little Fish Restaurant, Washington
- Anders Miller – Co-Owner, Pike Place Fish Market, Washington
- Jodi Moreno – Author/Influencer, What’s Cooking Good Looking, New York
- David Olson – Writer/Influencer, Live Fire Republic, Michigan
- Kita Roberts – Brand Ambassador/Influencer, Girl Carnivore & Pass the Sushi, Maine
- Jill Waldbieser – Writer, Cooking Light, Pennsylvania
How to Tell Wild Caught vs. Farm Raised SalmonCaviar - Healthier and Cheaper than You Think
- Rob Burke – Videographer, Yarn Media, North Dakota
Cordova, AK Salmon Fishing Cordova, AK
- Alana Kysar – Blogger, Fix Feast Flair, California
- Jeff Qualls – Chef, Texas
- Kristin Raines – Blogger, The Broken Bread, California
- Nik Sharma – Author/Writer/ Influencer, A Brown Table, California
A Trip to Cordova, Alaska Gravlax at the Source
- Gerry Speirs –Brand Ambassador/Influencer, Foodness Gracious, California
Hot Smoked Salmon Mini Thai Style Salmon Patties
Sockeye Slamon Fava Bean Salad Grilled King Salmon Lentil Salad
Crispy Salmon Fish Tacos Salmon Cakes with Poached Egg
- Molly Yeh – Author/Television Personality/Influencer, My Name is Yeh, North Dakota
Chicago Style Deep Dish Loaded Veggie Pizza Everything Bagels and Blueberry Lox
- Derek Baril – Chef, Wild Standard, Colorado
- Laura Davidson – Chef Blogger/Infuencer, A Beautiful Plate, Illinois
Seared Sockeye Salmon with Green Chile Adobo Sauce Thai Noodle Salad with Glazed Salmon
Copper River Salmon Fishing Story of Copper River Salmon
- Lauren Grier – Author/Blogger, Climbing Grier Mountain, Colorado
Sesame Roasted Salmon BLT with Kimchi Yogurt Dressing Cuban Spiced Sockeye Tacos with Lime Crema
Farmers Market Sockeye Salmon Nachos Stacked Coho Salmon Enchiladas
- Diane Morgan – Chef/Author, Diane Morgan Cooks, Oregon
- Julia Mueller – Author/Blogger, Roasted Root, Nevada
Grilled Salmon Broiled Salmon with Peach Avocado Salsa
Asian Salmon Burgers Roasted Salmon with Blistered Tomatoes
Crispy Honey Glazed Salmon Mediterranean Salmon in Parchment Paper
Copper River Salmon in Cordova, AK Copper River Salmon in Cordova, AK - Part 2
- John Rohrs – Seafood Manager, Perishable Distributors of Iowa, Iowa
- Kim Sunee – Author/Writer, Alaska
- Kenzi Wilbur – Writer
- Morgan Yeager – Photographer/Writer, The Coastal Table, New York
- Aysegul Sanford – Content Creator, Foolproof Living
Copper River Salmon in Cordova Alaska
- Kylie Mazon-Chambers – Content Creator, Cooking With Cocktail Rings
Cordova, Alaska with Copper River Salmon
- Natasha Feldman – Content Creator, Nosh With Tash
- Pamela Salzman – Content Creator, Pamela Salzman
Grilled Cedar Plank Salmon with Lemon Mustard
Photo Credit: Laura Davidson, A Beautiful Plate
SAMPLING PROGRAMS
Tasting is believing. Our sampling program allows our partners to handle and prepare wild Alaskan Copper River and Prince William Sound salmon in their own kitchen setting. We sample FAM tour guests prior to their arrival and then again after their immersive experience.
We also sample test development kitchens, cookbook authors, chefs and influencers. The content that is created ranges from print articles, digital articles and blog posts, cookbook mentions, custom recipes, and of course beautiful digital assets. These samples foster more than content creation, they are the gateway to meaningful relationships.
Past Program Participants
Copper River Sockeye Sample
Kale and Caramel
Prince William Sound Sockeye Sample
Pineapple and Coconut
Consumer Websites
Consumer Facing Webpages that further tell our brand story and address questions on where to buy and how to prepare our wild salmon.
SOCIAL MEDIA
INDUSTRY
If you are a seafood industry partner, processor, wholesale, retail or food service partner that has a Copper River or Prince William Sound salmon promotion in the works we welcome social media collaborations during our fresh season as well as for frozen/re-fresh programs.
You can follow us on these social channels:
MEMBER FISHERMEN
We encourage all member fishermen to be good brand ambassadors on their own social channels. Your first hand accounts about harvesting wild Alaskan Copper River and Prince William Sound salmon are integral to our mission of sharing the fleet's story with consumers around the world.
Hashtags to Try:
#CopperRiverSalmon
#PWSSalmon
#KnowYourFisherman
#WildAlaskanSalmon
#CommercialFishing
#Alaska
#KnowYourFood
Pics We Like:
Your family and crew
Wild Alaska scenery
Your clean catch and deck
Behind the scenes
How you eat salmon at home
Your net in the water
A particularly beautiful salmon
As a fisherman ambassador you can strengthen the fishery with your positive voice about our salmon as a healthy, premium, and sustainable wild salmon product.