Brand Enhancement

Familiary Tour participants looking over road into river in Alaska


Familiarity tours (FAM tours) have been used by the travel industry for many years to give travel agents first hand information about destinations they would be selling as consumer vacations. We have borrowed this effective method of providing first hand, in season experience to influential communicators. 

This immersive tour brings writers, chefs, bloggers, authors, all influencers, to Cordova, Alaska the homeport of the Copper River and Prince William Sound commercial fishing fleet during the active fishing season. 

The content created during these tours by both our guests as well as staff add to our robust digital library. These tours serve as a foundation for long term relationships.

  • Zoi Antonitsas – Chef, Little Fish Restaurant, Washington
  • Annie Byrne – Retail Manager, Coastal Seafoods MN, Minnesota
  • Laura Cole – Chef/Proprietor, Parks 229 Restaurant, Denali National Park, Alaska
  • Lily Diamond – Author/Influencer, Kale and Caramel, California


  • Jessica Fiorillo – Photographer/Influencer, Feed Me Dearly, New York

Where There's Salmon There's Sunshine

  • Peter Houghton – Promotions Manager, Ste. Michelle Wine Estates, Washington
  • Bryan Jarr - Proprietor, Jarr Bar & Little Fish Restaurant, Washington
  • Anders Miller – Co-Owner, Pike Place Fish Market, Washington
  • Jodi Moreno – Author/Influencer, What’s Cooking Good Looking, New York
  • David Olson – Writer/Influencer, Live Fire Republic, Michigan
  • Kita Roberts – Brand Ambassador/Influencer, Girl Carnivore & Pass the Sushi, Maine
  • Jill Waldbieser – Writer, Cooking Light, Pennsylvania

How to Tell Wild Caught vs. Farm Raised SalmonCaviar - Healthier and Cheaper than You Think

  • Rob Burke – Videographer, Yarn Media, North Dakota

Cordova, AK Salmon Fishing Cordova, AK

  • Alana Kysar – Blogger, Fix Feast Flair, California

Kimchi Salmon Poke

  • Jeff Qualls – Chef, Texas
  • Kristin Raines – Blogger, The Broken Bread, California

Exploring Cordova

  • Nik Sharma – Author/Writer/ Influencer, A Brown Table, California

A Trip to Cordova, Alaska Gravlax at the Source

  • Gerry Speirs –Brand Ambassador/Influencer, Foodness Gracious, California

Hot Smoked Salmon Mini Thai Style Salmon Patties

Sockeye Slamon Fava Bean Salad Grilled King Salmon Lentil Salad

Crispy Salmon Fish Tacos Salmon Cakes with Poached Egg

  • Molly Yeh – Author/Television Personality/Influencer, My Name is Yeh, North Dakota

Chicago Style Deep Dish Loaded Veggie Pizza Everything Bagels and Blueberry Lox 

  • Derek Baril – Chef, Wild Standard, Colorado
  • Laura Davidson – Chef Blogger/Infuencer, A Beautiful Plate, Illinois

Seared Sockeye Salmon with Green Chile Adobo Sauce Thai Noodle Salad with Glazed Salmon

Copper River Salmon Fishing Story of Copper River Salmon

  • Lauren Grier – Author/Blogger, Climbing Grier Mountain, Colorado

Sesame Roasted Salmon BLT with Kimchi Yogurt Dressing Cuban Spiced Sockeye Tacos with Lime Crema

Farmers Market Sockeye Salmon Nachos Stacked Coho Salmon Enchiladas

  • Diane Morgan – Chef/Author, Diane Morgan Cooks, Oregon
  • Julia Mueller – Author/Blogger, Roasted Root, Nevada

Grilled Salmon Broiled Salmon with Peach Avocado Salsa

Asian Salmon Burgers Roasted Salmon with Blistered Tomatoes

Crispy Honey Glazed Salmon Mediterranean Salmon in Parchment Paper

Copper River Salmon in Cordova, AK Copper River Salmon in Cordova, AK - Part 2

  • John Rohrs – Seafood Manager, Perishable Distributors of Iowa, Iowa
  • Kim Sunee – Author/Writer, Alaska

Blueberry Cured Red Salmon

  • Kenzi Wilbur – Writer
  • Morgan Yeager – Photographer/Writer, The Coastal Table, New York

Where Red Salmon Run

  • Aysegul Sanford – Content Creator, Foolproof Living

Copper River Salmon in Cordova Alaska

Salmon Nicoise Salad

  • Kylie Mazon-Chambers – Content Creator, Cooking With Cocktail Rings

Cordova, Alaska with Copper River Salmon

Roasted Orange Ginger Salmon

  • Natasha Feldman – Content Creator, Nosh With Tash
  • Pamela Salzman – Content Creator, Pamela Salzman

Grilled Cedar Plank Salmon with Lemon Mustard


  • Jeremy Williamson - Chef, Blue Collar Restaurant Group, Jackson, Wyoming

Some Thoughts on Sustainable Fishing

Fish Filleting

  • Michael Diaz de Leon - Chef, Bruto, Denver, Colorado

Xoconostle Blood Orange Aguachile |Wild Alaskan Copper River Sockeye

  • Cesar Figueroa - Private Chef, Seattle, Washington

Plum Torched Copper River Salmon

Salmon Tail

Coho Salmon

  • Eric LeBlanc - Chef, Red Heat Restaurant Group, Virginia 

Copper River Sockeye Salmon

  • Byron Gomez - Chef/Owner, Pollo Tico, Bolder, Colorado

Filleting a Salmon

From the Sea to Our Plate

Salmon Camp 2022

  • Danielle Kartes - Content Creator, Rustic Joyful Food

Baked Tomato Bruschetta Salmon

  • Max the Meat Guy - Content Creator, Boston, Massachusetts
  • Lisa Nguyen - Content Creator, Kansas City, Missouri 

Why I love Alaska

Cooking Salmon Over a Fire

Garlic Butter Salmon

 How to Filet a Salmon Ft. Byron Gomez

  • Akshay Bhardwaj - Chef, Jazba & Junoon, New York, New York

Summer Salmon Camp 2023

  • Lesa Lewis - Chef/Co-Owner, The Handmade Chef Meal Prep Co., San Diego, California 

Copper River Salmon Unboxing Video

  • Kenneth Anderson - Private Chef, Los Angeles, California 
  • Kevin Guard - Chef/Owner, The Guarden, Aiea, Hawaii 

Summer Salmon Camp 2023

  • Ari Laing - Blogger/Content Creator, Well Seasoned Studio

Welcome to Cordova, Alaska!

Fall Kale Salad with Copper River Salmon

The Different Salmon Species Explained

  • Shanna Schad - Blogger/Photographer, Pineapple and Coconut

Grilled Wild Copper River Salmon With Blueberry Hatch Chili Sauce

Grilled Copper River Salmon Tacos With Chipotle Mayo

Hot Honey Glazed Salmon Recipe

Copper River Smoked Salmon Spread Recipe

  • Lisa Bryan - Content Creator/Blogger, Downshiftology

Coho vs. Sockeye vs. King Salmon

Salmon Taco Recipe

  • Mariah Scott - Culinary Professor, Houston, Texas

Easy Grilled Blackened Copper River Salmon

Grilled Copper River Salmon Bites

Salmon held up on counter for preparation

Photo Credit: Sara Hauman, The Tiny Fish Co. 


Tasting is believing. Our sampling program allows our partners to handle and prepare wild Alaskan Copper River and Prince William Sound salmon in their own kitchen setting. We sample FAM tour guests prior to their arrival and then again after their immersive experience. 

We also sample test development kitchens, cookbook authors, chefs and influencers. The content that is created ranges from print articles, digital articles and blog posts, cookbook mentions, custom recipes, and of course beautiful digital assets. These samples foster more than content creation, they are the gateway to meaningful relationships.

Past Program Participants



If you are a seafood industry partner, processor, wholesale, retail or food service partner that has a Copper River or Prince William Sound salmon promotion in the works we welcome social media collaborations during our fresh season as well as for frozen/re-fresh programs.

You can follow us on these social channels:

  • Instagram
  • Facebook
  • Twitter
  • Pinterest
  • Youtube
  • LinkedIn

  • Bowl of Fresh Vegetables with Hippocrates quoteBoat crashing against waves in Alaska at sunset


    We encourage all member fishermen to be good brand ambassadors on their own social channels. Your first hand accounts about harvesting wild Alaskan Copper River and Prince William Sound salmon are integral to our mission of sharing the fleet's story with consumers around the world.

    Hashtags to Try:








    Pics We Like:

    Your family and crew

    Wild Alaska scenery

    Your clean catch and deck

    Behind the scenes

    How you eat salmon at home

    Your net in the water

    A particularly beautiful salmon

    As a fisherman ambassador you can strengthen the fishery with your positive voice about our salmon as a healthy, premium, and sustainable wild salmon product.

    Consumer Websites

    Consumer Facing Webpages that further tell our brand story and address questions on where to buy and how to prepare our wild salmon.

    Copper River logo

    Prince William Sound Logo