Direct Marketers are our partners. If you are direct marketing any part of your Copper River salmon catch and leveraging the Copper River salmon brand and the Alaska Seafood brand you are our partner. If you are direct marketing any part of your Prince William Sound salmon catch and leveraging the Prince William Sound brand and the Alaska Seafood brand you are our partner. Quality and reputation are imperative for our brands. Take all the care possible for both your salmon and your customers.
It seems easy enough but a lot of work goes into direct marketing your own catch. Here are a few resources that may help you along the way as you decide if direct marketing your Copper River and Prince William Sound salmon is in your future.
A great place to start is with the Sea Grant Fisherman's Direct Marketing Manual. Even a quick read through makes it pretty evident that a lot of work goes into selling your catch yourself. Don't forget to look into the regulations governing selling seafood. We have several great resources available for you to check out from the office.
You may be familiar with the term "Community Supported Agriculture". Well are you familiar with a "Community Supported Fishery"? Increasingly more fish are available direct to consumers via the CSF model or variations thereof. Another Sea Grant - NOAA publication to explain how a CSF works is Starting and Maintaining Community Supported Fishery (CSF) Programs. One more useful publication is the CSF Bait Box: A Fisherman's Guide to Community Supported Fisheries.
These publications are not exhaustive in their information and may even be somewhat out of date but they offer a place to start and an idea of the due diligence required when considering adding this dimension to your salmon fishing operation.
Other questions you may ask yourself:
Other important links: