By using our website, you agree to the use of cookies as described in our Cookie Policy
Direct Marketing
Direct Marketer Workshops
On January 11th, 2021 we hosted our third and final Direct Marketer Workshop. During this workshop, we covered the topics of Digital Marketing and Communications.
There were three such workshops; one in November, one in December, one in January. If you have any questions about these workshops, please contact us by email at programs@copperrivermarketing.org
Download Branding & Messaging Packet
Download Digital Marketing Slides
SO YOU WANT TO SELL YOUR OWN FISH...
...a few resources you may need
Direct Marketers are our partners. If you are direct marketing any part of your Copper River salmon catch and leveraging the Copper River salmon brand and the Alaska Seafood brand you are our partner. If you are direct marketing any part of your Prince William Sound salmon catch and leveraging the Prince William Sound brand and the Alaska Seafood brand you are our partner. Quality and reputation are imperative for our brands. Take all the care possible for both your salmon and your customers.
Consumer interest in where their food comes from is at an all time high. This plays to our strengths as a small volume wild salmon fishery. We encourage ALL direct marketers to tag their fish. Assure your customer that they are buying your fish, that you harvested, that you caught for them, with a Copper River salmon branded tag. These tags with our premium brand on them can be co-branded with your brand on the reverse side. If you are interested in this additional layer of premium branding, proof of origin, and traceability measure please contact the office.
All association support offered to the seafood industry is also available to you as a purveyor of the Copper River and Prince William Salmon. Please see Industry Resources page for more information.
To begin the process of applying for a Direct Market Business License:
- ADFG – Direct Marketers PagePreview of the Application Process
- Apply on line for a new Direct Marketer License
- Submit a License/Permit App or Test
- New Fisheries Business License
From here forward fill out the application as directed.
PLEASE NOTE:
Processing your fish aboard your vessel requires another layer of permits and licenses from Alaska Division of Environmental Health/Food Safety & Sanitation
Buying fish from other fishermen requires a Buyer/Exporter Fisheries Business License
Each state agency should have staff available to assist you throughout the permitting process.