Brand Enhancement

Press Trips

First Hand Experience of the Copper River and Prince William Sound Fisheries.  See what it takes to bring sustainable wild Alaskan Salmon from ocean to plate.


Experiencing Cordova, the Copper River Delta, and Prince William Sound first hand is the best way to understand the fishermen, community and industry that supports the Copper River salmon fishery.


Food writers and chefs have visited us every summer to learn about Copper River salmon. From processor tours, management overviews, fishing, meeting fishermen, and eating salmon at every meal - everyone who tours the fishery goes home as an honorary Cordovan and fundamentally transformed.





2016 Coho Tour


2016 Sockeye Tour 

  • Diane Morgan, James Beard award winning author Salmon - A Cookbook, Salmon - Everything you need to know + 45 recipes
  • Kim Sunee, New York Times best selling author, Columnist - Alaska Dispatch
  • Morgan Yeager, Photo journalist on assignment for The Coastal Table magazine
  • Kenzi Wilbur, Managing Editor Food52, Podcast at Burnt Toast by Food52
  • Lauren Grier, Food and travel blogger, Climbing Grier Mountain


 2015 Coho Tour


2015 Sockeye Tour


2014 Coho Tour

2014 Sockeye Tour


2013 Coho Tour


2013 Sockeye Tour


2012 Coho Tour


2012 Sockeye Tour


2011 Coho Tour


2011 Sockeye Tour








Sampling Programs 

We believe that the best way to create advocates for wild Copper River salmon is to get our catch onto their plate. Eating is believing. 

Fresh Catch Crew
Our Fresh Catch Crew program provides samples of fresh Copper River and Prince William Sound salmon throughout the fresh season May through September. Often we sample food writers, correspondents, authors and bloggers that will be attending a summer media tour. Other times we sample writers prior to bringing them to experience the salmon season first hand. 

Beginning in May FCC participants received Copper River king salmon, June Copper River sockeye salmon, July Prince William Sound sockeye salmon and August or September wrapped up with Copper River coho salmon. 


2016 Crew


Gerry Speirs - Foodness Gracious 


Julia Mueller - The Roasted Root


Lauren Grier - Climbing Grier Mountain

Laura Davidson - A Beautiful Plate


Previous Crews:

The Crepes of Wrath

Sprouted Kitchen

What's Gaby Cooking


...In My Monkey Slippers

The Nutritionist Reviews

Table for Two

Kiss My Whisk


Typically we ask that each delivery of fresh wild Alaskan salmon receives a blog post or corresponding print article, as well as a post on the writers various social media channels. Most often that initial blog post is an original recipe calling out Copper River or Prince William Sound salmon. These details are most often worked out on a one to one basis to produce the best results for the writer and our brand. 

Writers and bloggers are selected based on their social influence and their ability to help us share the story of Copper River salmon and the fishermen who harvest it. We look for writers who share our values of wild sustainable seafood, protecting wild places, hard work, beauty, and community. We seek out writers whose resume is diverse from blogging, to print work in newspapers or magazines, to cookbooks, to photography and even recipe development. We believe that our story offers writers good subject matter and the relationship is mutually beneficial. 

Season For Flavoring Sampling

This program focuses on educating food writers about the full flavor of full season Copper River salmon.


Many people still don't know that the Copper River is a 5 month season from May to September. This program focuses on educating food writers about the full flavor of full season Copper River salmon.

Season for Flavor participants receive complimentary samples of each Copper River salmon species throughout the summer, as well as PWS sockeye and smoked salmon at the end of the season. They also receive species information, recipes, cooking tips and information about our fishery.


Delivery Schedule:

  • May: Copper River King
  • June: Copper River Sockeye
  • July: Prince William Sound Sockeye
  • August: Copper River Coho
  • September: Smoked Copper River Salmon


In partnership with the Alaskan Brewing Company, we have selected beer & food writers to receive a beer pairing with each monthly shipment to raise awareness about Cooking with Beer and all the great varieties of Alaskan Beer.


Past participants in the program have included:













Boston Seafood Show

Boston Seafood Show

We've exhibited at the Boston Seafood Show since 2009 to promote the fishermen, processors and salmon from our region.

The International Boston Seafood Show is the largest seafood industry event in North America. For three days in March, tens of thousands of seafood vendors, buyers and promoters come together under one roof.

Exhibiting is a great way to raise awareness of our brands and connect with retailers, restaurants and industry stakeholders. Each year we've handed out thousands of pieces of information, developed relationships for custom promotions and come away with a greater sense of where the seafood industry is at and ways that we can position the Copper River and Prince William Sound brands to be competitive in the marketplace.

Social Media

Social Media

Social Media is an immediate, low-cost way to reach consumers. By becoming a part of Copper River Salmon's social network, consumers can get help finding where to buy, how to cook, and learn about Copper River Salmon.

Facebook is a network used to build relationships.  Copper River Salmon's Facebook page is a public forum for fans of Copper River Salmon to view links, photos, status updates, and videos.  Fans can interact with the forum by posting their own links, photos, status updates, and videos (that are reviewed by our team); they can also interact by answering questions and commenting on official posts.

Twitter is a network used to have conversations, answering and replying to the question: "What are you up to?"  When CopperRiverWild tweets (the term used to describe status updates on twitter), followers can reply to comment or ask for more information or retweet to pass on the information to others.  On Twitter, people are talking about Copper River Salmon, how they're cooking it, where they're buying it- we are working to be a part of that conversation.

YouTube is a video-sharing network.  The CopperRiverWild YouTube channel will host a number of videos taken by professionals and fishermen.  YouTube is also used to explore and share videos made about Copper River Salmon.  For example, check out this video.


Consumer Websites


We developed and maintain branding sites for Copper River Salmon and Prince William Sound Salmon to provide information and resources for Retailers, Restaurants and Consumers.



Copper River/Prince William Sound Salmon

509 First Street- P.O. Box 199,

Cordova, AK 99574

Phone. 907-424-3459

Fax. 907-424-3430